SILver mercury - silver - audio craft

INSIGHT

We discovered an important barrier that prevents people from using our service: the reluctance to interact with strangers and experience the stress of communicating with them or inviting them into their homes.

IDEA

We created branded sleepcasts — soothing, narrated stories that help you drift to sleep. Our sleepcasts are based on the actions of specialists from our service who perfectly do their work, accompanied by pleasant and soothing music.

We emphasized the professionalism of our specialists on one hand, while on the other hand, we created a useful calmling content. This project demonstrated that when professionals work, you can finally relax and fall into your dreams.