ADCR Bronze

Brief

Develop brand identity for the new boutique agency to win awards.

INSIGHT

At the brainstorm, I brought my scarf, which became the inspiration for this idea: on one side, it said “Salt,” and on the other — “Pepper.” The letters would invert their coloгrs depending on which side was visible.

IDEA

Kitchen is a creative agency of the "hotshop" format. An internal kitchen that works with its customers inside their brands. Literally. At the time of the project creation, the agency lives inside the client, actively interacting with the direct customer. The bright range of the company is tied directly to the corporate coloгrs of the main customers, and the delicate typography of the corporate logo acts inside the names of customers typed in dense font.​​​​​​​

Active typography lives, bubbles, and operates within the static form of the client’s name—just as a real agency works within the client, co-creating projects together.