Idea Rationale

Insight: “Nearly half (49%) of Gen Z respondents considered financial compatibility more important than physical and spiritual compatibility in relationships”. Business Insider.

Strategy: Give Gen Zers a way to overcome their financial struggles and by this help young people feel more attractive and find their dream partner.

Idea

Durex is partnering with Revolut, the top bank for international students in Europe, to launch a game that teaches financial literacy, helping Gen Z feel more confident in both dating and romance.

The goal is to let young people navigate love and money with greater ease. Cause nothing makes you hotter than being in control.