On — The New Make-Up
Campaign description:
On will convince people who want to look good that sport is the healthiest way for a glow-up by categorizing it as the ultimate beauty brand.
This campaign flips the narrative: instead of masking flaws, we celebrate the power of feeling strong and radiant through movement.
Team: Mila Ivakhnenko, Adel Bisimbaeva
Mentor: Mircea (Mitch) Andronescu
