Hornbach — It All Starts With Shit
Team: Mila Ivakhnenko, Jonas Parnarauskas
Mentor: Alex Aussem
Brief
Spring is on the horizon, and we want to show that Hornbach is an enabler of spring transformation.
Insight
Not everything in spring is blooming… as the snow melts and the weather gets warmer, all sorts of trash emerge from the thaw.
Idea
We will show that it all starts with shit, and despite the junk and debris of winter, the smallest glimpse of spring can inspire you to do something.
