Xbox — Unbox The Reality
Campaign description:
We’re breaking the barrier between the virtual gaming world and reality to show that from now on, you can play anywhere. Game characters will appear on the streets of the Vatican, Los Angeles, Paris, and other cities, issuing audible briefings for those who dare to step into the game.
Rewards will be real, and borders will fade. The game will transcend worlds, allowing players to unbox their minds and play outside the box.
Team: Mila Ivakhnenko, Jonas Parnarauskas, Juhwan Yun
Mentor: Yigit Unan, Mircea (Mitch) Andronescu
D&AD New Blood Award-Winning Copy-led Campaign
