Volvo — On The Way Home
Campaign description:
In a world obsessed with data, we rarely question how could our pixels be used — or who it could help.
Volvo, a brand built on safety, flips the narrative: repurposing everyday dashcam footage to help find the missing, and proving that safety doesn’t stop at the driver’s seat.
Team: Mila Ivakhnenko, Jonas Parnarauskas, Neha Pandey, Raul Dias, Hikaru Arimoto
Mentor: Filipe Sanches
Selected as part of the AKQA x Miami Ad School ideation round for Future Lions.