The Faucet Boots
Client
Profi – IT-marketplace of services.
problem
Plumbing and handyman services aren’t exactly hot topics for Gen Z. To make our IT marketplace relevant to younger audiences, we needed a cultural hook, something unusual enough to break into hype-driven media and social feeds.
IDEA
Collaborate with creator Sanya Canyon, known for his absurd and viral footwear concepts (dumpling sneakers, toe-slippers), to design a pair of sneakers with actual water faucets.
Execution
We built the faucet boots as a real, wearable prototype. Photos of the shoes in a branded Profi.ru jumpsuit sparked immediate online buzz.
Several digital media outlets covered the project. Soon after, other brands rode the wave, replicating our stunt for their own buzz.
Post-Campaign
We ran a giveaway for plumbers and handymen (and women). The grand prize – the original faucet boots. The winner even wore them on the job, turning our campaign into a walking, working PR stunt.
