I’ve been working as a lead copywriter in Russia for Audi Service for over two years. During this time, I was responsible for national seasonal campaigns and developed always-on brand communication in collaboration with the teams at Leo Burnett Moscow and 2SHARP/2MRW agency teams.

Even though all the radio spots and campaigns were released in Russian, I found a TVC that I’d love to share.

INSIGHT

Autumn is not just a season of change: it’s also the time when your car needs extra care. And just like a dog loves autumn for the leaves and the weather, your car will love it too — if it’s been properly taken care of. After all, both are your loyal companions.

IDEA

Treat your Audi like your best friend. After a visit to the official Audi Service, your car will enjoy autumn as much as a dog does.

In the film, the car and a dog are shown side by side — riding, playing in the leaves, and enjoying the season together — reflecting the bond between human and machine, just like the bond between human and dog.